Yahoo! social media application 'may not last'

The new social sharing tool from Yahoo! may need to make changes if it wants to compete with other big players on the market, says a sector commentator.
An industry expert has commented that Yahoo! MeMe will struggle to survive in the social media jungle if it does not evolve.
James Glick, media account manager at CheezeDMG, wrote on Netimperative that MeMe a "polished application" on which he enjoyed sharing pictures and videos.
However, he suggested that it could have greater success if it is integrated with Flickr and Delicious.
Mr Glick remarked that the application could also be improved by allowing users to insert Yahoo! tools onto the display, such as weather, videos, news and music.
"One thing's for sure, unless Yahoo takes a long hard look in the mirror, MeMe won't have the long-term future it wishes it had," he explained to the website.
In his view, the 2,000-character limit for posts may be losing the attractiveness for some users.
A recent article on Marketing Sherpa predicted that social media may become the most usual way of sending quick messages, but is unlikely to take over from email for receiving receipts and other transactional material.

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