Social media 'will not kill email'

People will still use emails for more official business messages, even if social media is likely to become the normal way of chatting, a marketing website has suggested.
Although social media will reduce the use of email to an extent, it will not make it obsolete, according to a marketing website.
Marketing Sherpa claimed that social networking sites such as Facebook and Twitter look likely to become the normal way of communicating short messages.
However, it would seem unlikely for social media to take over from email in receiving confirmations of business transactions and other more formal correspondence.
"When we look at media use over the last 15 years, we see a pattern of aggregation and adoption rather than replacement. Some media suffer in the exchange, but none are eliminated," said the website.
In a survey carried out by the website, 78 per cent of people said that they use email to share links with friends or family, while 22 per cent used social media.
This week, Facebook announced that it has developed the design of its groups feature, so that people can collaborate online more easily.

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