Social media presence gives firms "human face"

By creating a point of contact on social networks companies can engage with customers, says an expert.
Businesses should be present on social media networks as it will give them respect from customers, according to an industry insider.
Geoff Galat, vice-president of marketing and product strategy at Tealeaf, claimed that social networking sites are a great way for companies to engage with consumers.
He observed that customers often just want to know there is someone available on a form of social media in case they want to get in touch.
Mr Galat said: "By establishing a contact point on social networks like Twitter, Facebook, MySpace or even LinkedIn, you put a human face and name on your organisation."
In his view, customers will appreciate it even if there is only one point of contact available and not a firm's whole customer service team.
Online advertising site Marketing Sherpa recently commented that social media can be an effective way of boosting an email marketing campaign, by encouraging users to share content.

http://www.weboptimiser.com/