Facebook is "Far and away" most popular social media site

Facebook is still leading the social media pack and a contributing factor in its popularity is the amount of time people spend on the site, says a commentator.
In terms of the popularity, social media service Facebook is still leading the way and it shows no sign of losing its dominant share of the market, according to an industry analyst.
Robin Goad, research director at Hitwise UK, made his comments on his Analyst Weblog following research by the organisation, which indicated that 14 per cent of all page views during September were of a Facebook page.
He pointed out that it is not just the quantity of usage which is important in terms of its popularity, but also how long people spend on the site each time they use it.
Mr Goad stated that this figure stood at 26 minutes 14 seconds for September.
"Although it has fallen somewhat off the media radar in favour of Twitter recently, Facebook remains far and away the most popular social networking website in the UK," he wrote in the his blog.
Last week, Facebook announced that it has developed its offensive behaviour reports, so that users can be better protected from abuse on the website.

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