Sponsored Tweets 'could fund Google social media search'

Having Twitter users paid to write sponsored content has been suggested as a way to fund Google's Social Search tool, according to an industry insider.
An industry commentator has suggested that Google Social Search could be funded by sponsored use of social media service Twitter.
Will Cooper, deputy news editor of New Media Age, pointed out that when new applications are released, people will often focus on monetisation because everything "has to be funded somehow".
He said that this issue has not yet been answered with regard to Social Search, but there have been suggestions that advertisers could pay people to Tweet about products and brands.
"But the thing they've got here is an understanding that people are looking for information on social networks," explained Mr Cooper.
It would be quite a surprise if there are sponsored links on there in future though, he added.
Google Social Search was released last week and allows users to search for content on social media platforms according to preferences and contacts in their Google gmail account.
One of the focuses of the tool is to allow people to search their friends' blogs and social networks for content.

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