Paid-for social media monitoring 'more advanced'

People who wish to find out more in-depth results about what people are saying about their company on social media networks should think about using paid-for services, says an expert.
Those businesses that are willing to pay for social media monitoring services will get more complex results, an industry insider has commented.
Jason Falls, a blogger on socialmediaexplorer.com, made his comments following research from Harris Interactive, which indicated that nearly double the number of consumers are complaining about problematic online transactions on social media this year than they were in 2008.
He pointed out that by paying for a service to check what people are saying on social networking sites, companies can get far more advanced results than if they use a free program such as Google alerts.
Mr Falls stressed that the cost of the service will normally rise proportionally with the depth of information being offered.
"Scout Labs, Radian6, Spiral13, Techrigy and Visible Technologies are just the tip of the iceberg of paid solutions that are very good," he explained.
In his view, it is worth checking out some of the lower cost paid monitoring solutions, because some of them are very effective.

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