Monetised side of social media site extended

The number of paid-for gifts available to purchase on Facebook has been increased, with music, officially-branded sports products and charitable causes all now appearing.
Social media site Facebook has extended the range of gifts available on the website that users must pay for.
Will Chen, a Facebook engineer, wrote on the company's official blog that people will now have the chance to buy officially-branded sports products from the US National Basketball Association and Major League Soccer to send to their friends.
He pointed out that users will also be able to buy songs for each other which can be played on their walls or through the company powering this type of gift on the site, LaLa.com.
"With a greater variety of gifts, we hope that you will have even more freedom to express how you feel for every occasion," commented Mr Chen.
And for more charitable gifts, he highlighted the Causes application, which allows people to donate money on behalf of friends and raise awareness of specific charities.
This month, Causes commenced the second annual America Giving Challenge, in which charities will compete for prizes based on how much money they can raise over the course of 30 days.

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