Business owners can sign up to free services which will help them monitor what is being said about their company, states an expert.
Companies that want to keep their ear to the ground when it comes to their reputation on different forms of social media can do this for free, an industry insider has suggested.
Social media consultant and blogger on socialmediaexplorer.com Jason Falls pointed out that the free services on offer will only give basic monitoring of online chatter, but they will show up to 85 per cent of what is being said about a brand.
He highlighted how easy it is to sign up to one of these services compared to having to run searches every day in order to understand how a product is perceived by the public.
"Through services like Google Alerts and searches on Twitter, Technorati, Bing and Google Blogsearch, you can pretty much blanket the web with ears at no cost," Mr Falls said.
Recent research published by Sage indicated that only 8.4 per cent of small businesses are utilising social media to learn more about their customers.
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