Social media 'a necessary element of SEO'

It is becoming increasingly important for companies to use social media within their search engine optimisation (SEO) strategies, it has been suggested.
The important role that social media plays in search engine optimisation (SEO) has been highlighted by one industry analyst.
In an article for web resource SEO Consult, a user known only as James stated that the growth in popularity of social media sites - such as Facebook and MySpace - has altered the SEO landscape.
He said that there is now a real need for organisations to work social media networks into their SEO strategy.
"This kind of optimisation has been coined SMO, or social media optimisation. It involves the placement of items into your site that will appeal to social media users and make it easier for their networks to link to you," James asserted.
He concluded by outlining a number of techniques that can help drive consumers in social media networks to a site, such as creating a list of users who have recently used the site to reward them, as well as ensuring that articles are published regularly to keep the resource fresh and interesting.

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