Optimising social media content is "trickier

SEO marketers will soon be turning towards optimising social media content, but it will be a tough challenge for them, says an expert.
A sector commentator has predicted that it going to be hard for advertisers to optimise content on social media websites.
Will Cooper, deputy news editor for New Media Age, made his comments following a statement by Punch Communications, which indicated that the deals struck by Google and Bing with social media companies will have an impact on the reputations of brands.
Mr Cooper claimed that social networks are the next step in terms of search engine optimisation for businesses.
He pointed out that advertisers have been able to optimise videos and images so that they appear high up in search rankings, so the next stage is for social media to be looked at in this way, but he said it will be "trickier".
"I think it puts more emphasis on the content and for sites to create content that's going to get people talking," explained Mr Cooper.
A social media service such as Twitter is loaded with links, making it a challenge for marketers, he continued.

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