A new product released by Marchex will let businesses keep an eye on what is being said about them on social media websites and respond to concerns, says an expert.
Businesses will check what people are saying about their brand and their products so that they can understand their reputation in the consumer's eyes, says an industry commentator.
Writing on Media Post's Online Media Daily blog, Laurie Sullivan pointed out that the success of a company can often be measured by what sort of Tweet or comments consumers are leaving on social networking sites.
She claimed that this is because businesses want the ability to respond to what people are saying.
Now, Marchex has released a program called Reputation Management, which picks out keywords from a large variety of different sources to gauge a brand's reputation across social media.
Matthew Berk, executive vice-president of product engineering at the organisation, told Ms Sullivan: "It has about a quarter of a billion pieces of metadata for 19 million local businesses and aggregated 10 million ratings and reviews."
Recent comments by Web User editor Ben Camm-Jones indicated that a consumer's social media usage can be influenced by which occupation they are in.
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